Restoring trust in online business is a global imperative

Business documents and digital transactions lacking certification by a trusted third party may soon be seen as fraudulent.

The Harsh Truth

The surge in deepfraud is undermining trust in the digital economy

Artificial intelligence is rapidly automating business tasks, but the rise in sophisticated online fraud threatens trust in digital commerce, posing big risks to companies and shattering consumer confidence.

#2

Issue ranked 2nd behind climate risk ¹

+3000%

Deepfake fraud attempts increased 31 times in 2023²

50%

Number of consumers who fear deepfakes could be used to steal their identity ³

¹World Economic Forum 2024
²Onfido 2024
‍³iProov 2024

Why certifying online transactions is tricky ?

Existing solutions fail to support straightforward and secure certification of multi-party online transactions.

Some electronic signature services now provide certification services, but their document-centric origins make them inadequate for certifying complex business scenarios involving multiple parties.
Online notary platforms are good at certifying individual documents but can’t handle multi-party business transactions. Also, they lack the neutrality and self-sovereignty of blockchain-based solutions.
Generalist blockchain platforms lack intuitive online interfaces and encrypted APIs for seamless integration into business processes. Also, they are not optimized for cost-effective proofkeeping.
Specialized online platforms targeting specific scenarios such as HR or invoicing also fall short in supporting complex business scenarios.

What's needed is blockchain proofkeeping

A new type of platform is needed to certify every step in a business transaction. It must manage all types of business proofs in the blockchain, and make storing, verifying and sharing these proofs easy.

Plug-and-Play

The platform needs to offer a user-friendly online interface to simplify the setup of protected transactions. Plus encrypted APIs to streamline business proof management.

Connected

The platform must facilitate seamless integration of business transactions with essential services including KYC, online banking, electronic signatures, shipping, and tax services.

Micro-Blockchain

Business proofs must be stored in a micro-blockchain that records all steps in a transactional flow, ensuring immutable, resilient storage.

Fine-Grained Permissions

The platform must provide detailed control over the digital proofs and permissions, allowing the owners to clearly define who has access to which information.

Decentralized

The platform must be on the blockchain. It needs to replicate proofs across multiple nodes to eliminate the risk of lost data.

Thrifty

Unlike general-purpose blockchains, the platform must be engineered for streamlined and therefore cost-effective management of business proofs.

Zero-Knowledge

The platform must ensure complete confidentiality. Neither the platform nor its node operators should ever have access to stored data. Users should remain anonymous at all times.

Resilient

Built on a distributed data system, the platform’s architecture must ensure that no data is ever tampered with or goes missing.

Independent

End users should be able to assert their rights and proofs independently of the issuing business.